![]() ![]() Users may be more compelled to sign into your app if you use social sign-on and ask for it when it is beneficial for them to use posting, sharing, or friend-finding features.Įventbrite promotes social sign on after users have interacted with the app’s event-finding feature. Test prompting for social sign-on on your homescreen, at the beginning of your onboarding flow, or at the end (for example, when importing contacts or sharing content). Idea #3: Test when you prompt for social sign-on. You can accomplish this in Optimizely Web Experimentation by using Live Variables. Then, try taking it one step further: Once the app recognizes that the user has a Facebook account (detects Facebook logged-in state), Instagram could feature the number of Facebook friends who use Instagram on the homescreen. ![]() Will I automatically start following all of my Facebook contacts who are on Instagram? In the Instagram onboarding, the value of signing-up via Facebook (besides convenience) is not communicated. Idea #2: Test how you prompt users to use social sign-on vs. Promoting social sign-on capability earlier in the onboarding may reduce bounce before registration. Idea #1: Test adding social sign-on if you do not have it already.Īirbnb drops new users into an onboarding carousel that does not reveal social sign-on capability until after a user taps the Skip or Sign up CTAs.
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